The U.S. coffee giant said that customers ordering via Meituan's app in China will have more customization options. Members of its customer rewards scheme, called Starbucks Rewards, will receive the same benefits using the Meituan app as they would do using the normal Starbucks app in China.
Ecommerce firms JD.com and Shopify have teamed up to make it easier for independent US brands to serve consumers in China.
The partnership will link Shopify’s merchants across the globe with JD’s 550 million active users in China.
