MiucciaPrada

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is a commemoration of life and living - of the occasion of everyday affording importance to each moment. An ideology of becomes an etymology of beauty, a history of women.
Set design by AMO
Discover more at https://tinyurl.com/2f4vszh7

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To showcase the womenswear collection designed by and , explores a unique new format, staging two simultaneous runways shows in Milan, Italy and Shanghai, China, each unveiling the same collection at the same time: on September 24th at 15:00 CET and 21:00 CST, respectively.
The Prada Spring/Summer 2022 womenswear show is a celebration of the unique experience of the runway, and the power of technology to transcend borders, to unite. A celebration of fashion and of community.

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In the Show actors are interpreters of reality, employed to echo truth through their portrayals.
Here, everyday reality is valorized, its signs and signifiers exchanged with those of elegance and sophistication.
Through fabrication and methodology, an equal gravity is given to each genre of clothing - every facet of reality is offered significance, a sophistication and esteem, a lasting value.

Set design by AMO

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The spontaneous, the instinctive and above all the real inspires the campaign for the Spring/Summer 2022 Miu Miu collection by - a series of direct, natural portraits of young creatives, including supermodel , who embody the free spirit of .