A calendar of experiential and traveling events dedicated to Italy and its original and unique lifestlye approach . An interactive guide to the direct discovery of the excellence and emotions of Italian Lifestyle seen in their different perspectives, expressions and territories, going beyond stereotypes, highlighting the connections that make it unique and inimitable.

A multi-sectorial and multi-sensorial transversal experience to discover and spread the real values of the millennial and current culture that characterizes the Italian Way. A digital journey with which to bring the experience directly in contact with the e-traveler and when is possible, to interact really and directly with the proposed experience. An invitation to meet again as soon as conditions will allow it.